1. Introduction

Antley Lights (“Antley Lights”, “we”, “us”, or “our”) is committed to protecting your privacy and ensuring that all personal information is collected, processed, stored, and shared responsibly, lawfully, and transparently.

This Privacy Policy explains how we handle personal data in compliance with:

  • South Africa’s Protection of Personal Information Act (POPIA)

  • Meta (Facebook & Instagram) Advertising Policies

  • Google Ads Data & Transparency Policies

By using our website, submitting forms, or interacting with our advertisements, you agree to the practices described in this policy.

2. Company Information

Business Name: Antley Lights
Business Description: Manufacturer of robust LED lighting solutions, poles, masts, floodlights, streetlights, and industrial luminaires engineered for Africa’s toughest projects and climates.

Physical Address:
Plot 73, Ewelme Road
Henley On Klip, Gauteng, 1961
South Africa

Contact Information:
📧 Email: info@old.antley.co.za
📞 Phone: 027 880 0030

3. Information We Collect

3.1 Information You Provide Directly

When you submit forms, contact us, or interact with our ads, we may collect:

  • Full name

  • Company name

  • Email address

  • Phone number

  • Project or lighting requirements

  • Location or site details

  • Any information you voluntarily provide

3.2 Information Collected Automatically

When you visit our website or interact with ads:

  • IP address

  • Device and browser type

  • Pages viewed and time spent

  • Referring URL or campaign source

  • Interaction data (clicks, form submissions)

4. How We Use Your Information

Your information is used for:

  • Responding to enquiries and RFQs

  • Providing product information and quotations

  • Communicating about projects or services

  • Improving website and advertising performance

  • Marketing and remarketing (Google & Meta platforms)

  • Legal, regulatory, and operational purposes

We do not use personal data for automated decision-making that produces legal or significant effects.

5. Legal Basis for Processing

We process personal data based on:

  • Your consent

  • Legitimate business interests

  • Contractual necessity

  • Legal obligations

6. Cookies & Tracking Technologies

Our website uses cookies and tracking technologies such as:

  • Google Analytics

  • Google Ads conversion tracking

  • Meta (Facebook & Instagram) Pixel

These tools help us:

  • Measure advertising effectiveness

  • Improve user experience

  • Deliver relevant ads

You may disable cookies via your browser settings at any time.

7. Advertising & Remarketing Disclosure

Antley Lights may display ads to users who have:

  • Visited our website

  • Interacted with our content

  • Submitted an enquiry

Advertising platforms used:

  • Google Ads

  • Facebook & Instagram (Meta)

We do not collect or use sensitive personal information for advertising, and we do not sell personal data to third parties.

8. Sharing of Information

We may share information with:

  • Internal staff and authorized representatives

  • Website hosting and IT service providers

  • Advertising and analytics platforms

  • Legal or regulatory authorities (when required)

All third parties are contractually required to protect your data.

9. Data Security

We implement appropriate safeguards to protect personal information, including:

  • Secure servers and hosting environments

  • Restricted internal access

  • Ongoing system monitoring

While no system is completely secure, we take all reasonable measures to protect your data.

10. Data Retention

Personal data is retained only:

  • As long as necessary for business purposes

  • To comply with legal or contractual obligations

11. Your Rights Under POPIA

You have the right to:

  • Access your personal information

  • Request correction or deletion

  • Withdraw consent at any time

  • Object to processing

  • Lodge a complaint with the Information Regulator

Requests can be sent to info@old.antley.co.za

12. Third-Party Websites

Our website may link to third-party websites. We are not responsible for their privacy practices.

13. Updates to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with the revised date.